This book provides the synthesis and integration of the intellectual and experiential thinking
around organisational leadership and development focusing on three organisations as case
studies: Plan International Mater Foundation and Oxfam with the aim of informing For-Purpose
Not-For-Profit organisations about fundraising leadership. Working with the case study
organisations the authors observed a repeated set of six Fundraisers' Dilemmas. Wanting to
solve these dilemmas for Fundraising Executives and Teams was the genesis of this book. The
book's premise is to point out that fundraising requires more than just coming up with the next
ice-bucket challenge or having yet another gala ball and that it requires the combination of
the right fundraising activities coupled with the right organisational approach. The book
provides maybe for the first time a real-world implementation for leaders of organisations in
the For-Purpose and For-Profit worlds to create more engaged collaborative and effective teams
which break down silos and deliver greater outcomes and impact for their organisations'
missions. The book combines inductive business research with deductive academic research to
present and explain best practices in fundraising with a focus on the concepts of Emotional
Fundraising Life Time Value and the Donor Pyramid.
