COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not
witnessed by anyone alive. Businesses can no longer operate as before because their customers
are no longer operating as before. This book provides customer-centric based guidance for how
businesses should adapt to this new reality deriving insights from academic research case
studies interviews and best practice examples from around the world. As validated by hundreds
of top-level executives its readers will gain a better understanding of why customer behavior
has changed so they can use the book's solutions to navigate through and succeed in the post
COVID-19 future.
