This book integrates the fundamental concept of international business theory
internationalization theory and market orientation theory providing an accessible and detailed
introduction to the wide array of different research field. It provides a reader with an
understanding of detail explanation of market orientation from export settings. The topics
addressed in this book include all the topics related to export market orientation market
orientation theories and practices explanation of all sorts of developed empirical studies
related to the field. A detailed explanation of each trend of research where each type of
existing frameworks like direct indirect (moderated or mediated) U-shaped inverted U shape
has been presented. The topics addressed in the book include main trends in terms of
methodologies employed samples used theories applied for the research. Moreover this book
categorizes existing research based upon emerging themes in order to draw insights on
under-researched areas that should be further delved into in the future. This book is highly
recommended to the readers who seek an in-depth understanding of export market orientation in
the field of international business.
