EAN: 9789812877567

MANUFACTURING SERVITIZATION IN THE ASIA-PACIFIC...

This book systematically describes the development of manufacturing servitization in the
Asia-Pacific region. It offers a practical and theoretical reference guide to the manufacturing
companies in the Asia-Pacific region  which is now a major global manufacturing center.
Servitization is a fairly recent trend in the manufacturing industry: some American and
European manufacturing companies have successfully transformed to service oriented
manufacturing companies over the past three decades  while Asian-Pacific region companies have
only more recently begun to recognize the importance of servitization. But some Asia-Pacific
region companies have been exploring approaches in the same direction of servitization without
being aware of the concept. One unique aspect of this book is the fact that it takes into
consideration the social and cultural influences of this region. It introduces companies within
and beyond the region  as well as the academic world  to the current state of development of
the Asia-pacific manufacturing industry and its servitization trend. This is the first book
that focuses on this topic  one which is of great theoretical and practical importance.¿

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