This book explores the challenges in adopting customer relationship management (CRM) models in
developing countries with a focus on Palestine. Examining the cultural organizational and
technological contexts it reveals how these factors create adoption gaps impacting customer
pressure employee engagement and security. The narrative enriched by real-world examples
from Palestine underscores the unique hurdles faced by firms in such environments. Emphasizing
the central role of customers in business the book delves into the initiatives many firms take
to enhance customer services target profitable segments and improve acquisition and
retention. However in developing nations these efforts encounter distinctive challenges. The
book offers a practical CRM model tailored to the specific needs of small and medium-sized
enterprises (SMEs) illustrating how technology can elevate competitiveness. With a strategic
perspective it positions CRM as a catalyst for SMEs to navigate the complexities of the
dynamic economy providing actionable insights for professionals scholars and business
management students. This comprehensive guide encapsulates the nuances of CRM adoption making
it an invaluable resource for those seeking sustainable growth in developing country contexts.
