SpringerBriefs in Business Critical Factors for Adoption of Customer Relationship Management - Omar Hasan Salah Zawiyah Mohammad Yusof Hazura Mohamed Nur Fazidah Elias Kartoniert (TB)

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries with a focus on Palestine. Examining the cultural organizational and technological contexts it reveals how these factors create adoption gaps impacting customer pressure employee engagement and security. The narrative enriched by real-world examples from Palestine underscores the unique hurdles faced by firms in such environments. Emphasizing the central role of customers in business the book delves into the initiatives many firms take to enhance customer services targ et profitable segments and improve acquisition and retention. However in developing nations these efforts encounter distinctive challenges. The book offers a practical CRM model tailored to the specific needs of small and medium-sized enterprises (SMEs) illustrating how technology can elevate competitiveness. With a strategic perspective it positions CRM as a catalyst for SMEs to navigate the complexities of the dynamic economy providing actionable insights for professionals scholars and business management students. This comprehensive guide encapsulates the nuances of CRM adoption making it an invaluable resource for those seeking sustainable growth in developing country contexts.