A guide to the 10 power moves that have built Taylor Swift’s superstardom and empire from a
former Strategist at Harvard Business School’s Institute for Strategy Taylor Swift’s genius
is not limited to her singing and songcraft: as the founder of her own multi-billion dollar
enterprise she has higher returns than 99.9% of hedge funds and has built a stronger global
corporation than nearly every other American conglomerate CEO. She is the only person that the
US Federal Reserve and European Central Bank track with precision. She has a larger impact on
the economy than most economists that have ever lived and has done more for US antitrust law
than any sitting member of Congress. There is a lot to learn from Taylor Swift. Global
investment fund manager and former head of Strategy at HBS (and Swiftie!) Sinead O’Sullivan
taps into the same genius that sells out stadiums and shuts down the internet to give
Taylor—the CEO the strategist—the respect she deserves. O’Sullivan sums up Swift’s business
savvy into ten big teachable lessons including: - Build a World (Not a Product) : how to
create value that is greater than the sum of its parts (or how Taylor created the fan-centered
Swiftverse that fosters community belonging and off-the-charts engagement) - Be
Anti-Fragile : how to embrace volatility build resilience and thrive in uncertainty--when
your competitors can't (or how Taylor gamed the chaos of Covid shutdown to own the airwaves) -
Don’t Just Play the Game Change It : how to rewrite the rules on your own terms when your
chips are down (or how Taylor almost lost control of her music catalog to Private Equity—but
re-recorded all her masters and took them back)
