Show yourself who's in charge using the original art of persuasion backed by contemporary pop
culture examples that make transforming your habits and achieving goals easy even fun—from the
New York Times bestselling author of Thank You for Arguing Rhetoric once sat at the center of
elite education. Alexander the Great Shakespeare and Martin Luther King Jr. used it to
build empires write deathless literature and inspire democracies. Now it will help you to
take leadership over yourself not through pop psychology or empty inspiration but with
persuasive tools that have been tested for more than three thousand years. In Aristotle's Guide
to Self-Persuasion Heinrichs helps readers persuade their most difficult
audiences—themselves—by using techniques invented by the likes of Aristotle and Cicero and
deployed by our culture’s most persuasive characters. With their help rhetoric can convert the
most negative situations into positive ones. Heinrichs brings in examples from history and
pop culture—Winston Churchill Iron Man Dolly Parton and the woman who serendipitously
invented the chocolate chip cookie—to illustrate the concepts. But the core of the book tests
the tools of self-persuasion and asks: Can the same techniques that seduce lovers sell diet
books and overturn governments help us achieve our most desired goals? Filled with
entertaining and scienctific studies that showcase the power of what language can do for you
Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you
can be just by talking to yourself.
