In a world of fake news organizations increasingly need to better manage their reputation and
build trust. Those that do so successfully benefit from more engaged stakeholders whether
that’s loyal customers satisfied employees or informed shareholders. This book will help
C-level executives and especially the CEO understand the criticality of the communications
function how it underpins a successful business strategy and why it needs to be a vital
component of organizational planning not an afterthought. Featuring interviews with 25 top
Chief Communications Officers the stories in this book provide clarity and insight into their
paths to success as well as strategies for ensuring their work contributes to business
performance and the bottom line. It will provide a compass for driven communications
professionals interested in progressing in their communications career and ideas for senior
communications executives who want to build influence and protect their company’s reputation
in an ever-increasingly volatile world. It’s well documented that a poorly managed crisis can
quickly wipe out a company’s reputation customer relationships and negatively impact sales.
Less known and documented is the positive impact that well-planned communication strategies can
have on customers employees and other stakeholders. Today a strategic communication plan can
proactively navigate a wide variety of target audiences taking a holistic view of how an
organization is regarded and positioned in the marketplace. With an increasing number of
communications professionals now being promoted to the C-suite level Chief Communications
Officers at Work will help everyone understand what it takes to successfully manage an
organization’s reputation at the highest level. What You Will Learn How CCOs collaborate
with their C-level counterparts and what the interlocks are between roles and functions How
CCOs adapt to changes and find a way to manage crisis situations calmly and confidently How
CCOs rely on data to inform decisions and demonstrate success Who This Book Is For
Current and aspiring Chief Communications Officers C-level executives and CEOs who want to
understand the CCO role and function
