Why are otherwise smart and competent people such lousy investors? Individual investors give up
as much as two-thirds of their potential investment returns in misguided efforts to beat the
market?and most don't even realize it. Ashvin B. Chhabra chief investment officer of one of
the world's largest wealth management firms explains that an important idea has gotten lost
amid the relentless pursuit of investment returns. Rather than trying to beat the market your
primary goal should be to construct an investment strategy that creates a solid safety net and
enables you to pursue your dreams and aspirations. With no more guarantee of lifelong jobs or
pensions all of us bear the burden of investing wisely. But many of us focus on the wrong set
of investment activities such as identifying the next great start-up or star fund manager or
simply beating a market benchmark. Even the standard framework for investing modern portfolio
theory offers an incomplete solution. Meanwhile the grand debates in finance such as
indexing versus active management prioritize the wrong set of issues. We need a framework that
shifts the focus of investment strategy from portfolios and markets to individuals and the
objectives that really matter: protection against unexpected financial crises or retirement
planning. Whatever matters most to you?paying for your kid's education starting your own
business endowing your favorite charity or traveling the world?you need a road map to help
you achieve both your essential and aspirational goals. In The Aspirational Investor Ashvin
B. Chhabra outlines a groundbreaking yet intuitive approach to managing wealth based on the
identification of key goals and the careful allocation of resources and risks. The Wealth
Allocation Framework will help you connect your investment portfolio with your life's goals
and accommodate the three seemingly incompatible objectives that must underpin every sound
wealth management strategy: the need for financial security in the face of unknowable risks
the desire to maintain current living standards despite inflation and the opportunity for
life-changing wealth creation. Chhabra's pioneering work illuminates some surprising facts
about how people get very wealthy and reinterprets the success formulas of investing greats
such as Warren Buffett and David Swensen. Chhabra also offers a novel perspective: If the
markets don't really care about you as surely they do not then why should you spend all your
time and effort trying to beat them? Raising the bar for what we should expect from our
investment portfolios?and from our investment advisors? The Aspirational Investor is a
thoughtful practical guide for any investor regardless of income or wealth level.