A NATIONAL BESTSELLER One of Barack Obama's longest-serving speechwriters reveals the public
speaking lessons that will help you become a more confident and compelling communicator and
leader. As a White House speechwriter Terry Szuplat helped craft hundreds of speeches for
President Obama. But when it came to public speaking himself Szuplat--like many people--was
gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first
major speech of his life he faced a choice: keep hiding from what scared him or finally face
his fears. In Say It Well Szuplat shares the life-changing lessons he learned from Barack
Obama--one of the most admired speakers of our time--and how he applied these techniques to
become a better speaker himself. In every chapter he shares never-before-heard advice from
Obama on speaking well along with riveting behind-the-scenes stories of writing for a
president--so you can master every step of public speaking including: - Tips for overcoming
stage fright - Best practices for using artificial intelligence to compose a memorable speech -
Attention-grabbing openings to pull in any audience - Framing techniques to make your arguments
more persuasive - Scientifically-proven ways to inspire people to action and to create the
change you want - Tricks for editing polishing and practicing your words for maximum impact -
The only way to end any great speech Along the way Szuplat introduces you to remarkable people
from all walks of life--students advocates business executives veterans--who have used these
techniques to give speeches that have gone viral and inspired millions of people around the
world. At a time of division and distrust Say It Well also shows how we can all speak with the
empathy civility and honesty that we need now more than ever. In sharing his journey to find
his own voice Szuplat will help you find yours. Written with humor and warmth this is your
new guide to the art of public speaking. And the next time you speak--whether you're giving a
toast or a eulogy for a loved one a presentation at work or an impassioned appeal for a cause
you care about--not only will you know what to say you'll know how to say it well..
