In The Alter Ego Effect Herman presents countless stories from salespeople executives
entertainers athletes entrepreneurs creatives and historical figures to illustrate how to
activate the Heroic Self already nested inside each of us. And he reveals that we may not be
using those traits in the moments when we need them the most. From the creative entrepreneur
who resisted their craft to the accomplished military officer who wanted to be a warmer dad at
home Todd Herman's clients have discovered there is no end to the parts of their lives they
could improve by using Alter Egos.
