EAN: 9780062893673

FRICTIONLESS - CHRISTIANE LEMIEUX DUFF MCDONALD...

Serial entrepreneur Christiane Lemieux describes the new rules of entrepreneurship and business
arguing that visionary startups leverage the concept of frictionless to beat their
competitors.Based on interviews with dozens of startup founders  experts and scholars on
entrepreneurship  Frictionless provides readers with a wide-ranging education in starting
companies that thrive in the world of frictionless commerce-made possible by new technologies 
a new mindset  and new demands from Millennial consumers. Working with bestselling author and
journalist Duff McDonald  Lemieux also shares her own story-lessons learned  failures
absorbed-at the helm of DwellStudio (which was acquired by Wayfair) and her latest venture  The
Inside.Some founders profiled in the book are reducing friction in their own business models 
others reduce friction through improved customer experiences  and still others are
revolutionizing their operations to create frictionless organizations. Readers will glean
lessons from the founders of well-known companies such as Instant Pot  Bonobos  Hims  and Halo
Top-as well as upstarts Billie  Dame Products  and Convene.Frictionless outlines the groundwork
necessary for getting a company up-and-running and explains how companies make and market
products and services while meeting the demands of their customers and employees today.
Frictionless is the essential handbook for creating tomorrow's mind set and competitive
advantage.

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