EAN: 9780062917775

WIN AT ALL COSTS - MATT HART GEBUNDEN

After years of rumors and speculation  Matt Hart sets out to peel back the layers of secrecy
that protected the most powerful coach in running. What he finds will leave you indignant?and
wondering whether anything in the high-stakes world of Olympic sport has truly changed. ?Alex
Hutchinson  New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this
explosive behind-the-scenes look that reveals for the first time the unsettling details of
Nike's secret running program?the Nike Oregon Project. In May 2017  journalist Matt Hart
received a USB drive containing a single file?a 4.7-megabyte PDF named ?Tic Toc  Tic Toc. . .
.? He quickly realized he was in possession of a stolen report prepared a year earlier by the
United States Anti-Doping Agency (USADA) for the Texas Medical Board  part of an investigation
into legendary running coach Alberto Salazar  a Houston-based endocrinologist named Dr. Jeffrey
Brown  and cheating by Nike-sponsored runners  including some of the world's best athletes. The
information Hart received was part of an unfolding story of deception which began when Steve
Magness  an assistant to Salazar  broke the omertà?the Mafia-like code of silence about
performance-enhancing drugs among those involved?and alerted USADA. He was soon followed by
Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their
former Nike running family in Beaverton  Oregon. Combining sports drama and business exposé 
Win at All Costs tells the full story of Nike's running program  uncovering a corporate
win-at-all-costs culture.

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