EAN: 9780128182024

DESIGNING WITH THE MIND IN MIND - JEFF JOHNSON ...

Provides an essential source for user interface design rules and how  when  and why to apply
them Arms designers with the science behind each design rule  allowing them to make informed
decisions in projects  and to explain those decisions to others Equips readers with the
knowledge to make educated tradeoffs between competing rules  project deadlines  and budget
pressures Completely updated and revised  including additional coverage in such areas as
persuasion  cognitive economics and decision making  emotions  trust  habit formation  and
speech UIs

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