What do you do when your learners know what to do but still aren't doing it? Training is
created with the goal of changing learners' behaviors but anyone who has created learning
experiences knows that there's a big gap between knowing and doing. You can create an engaging
learning experience that informs and helps people remember but often those people go back to
their regular world and continue to do things the same way they always have. In the last few
decades the fields of psychology behavioral economics and other behavioral sciences have
brought an enormous amount of scientific research into helping people with behavior change.
Only a fraction of that research has made its way back into learning design. Talk to the
Elephant: Design Learning for Behavior Change shows you how to add critical tools to your
learning design toolbox to affect behavior change. You'll find out how to use frameworks and
strategies from behavioral science to help you research and analyze challenges feel more
confident that you're solving the right problem and design and test solutions that can help
people with difficult behavior changes. By the end of this book you'll be able to Map the
change journey of your learners and identify their path Assess and clearly communicate the
value of the change Use motivation models to better understand what learners really care about
Utilize evidence-based models like the COM-B Model to analyze behavior-change challenges Use a
diagnostic checklist to determine whether you actually have a training problem Identify
behavior-change techniques to address your specific challenges
