EAN: 9780141976211

THE WEIRDEST PEOPLE IN THE WORLD - JOSEPH HENRI...

'A landmark in social thought. Henrich may go down as the most influential social scientist of
the first half of the twenty-first century' MATTHEW SYED Do you identify yourself by your
profession or achievements  rather than your family network? Do you cultivate your unique
attributes and goals? If so  perhaps you are WEIRD: raised in a society that is Western 
Educated  Industrialized  Rich and Democratic. Unlike most who have ever lived  WEIRD people
are highly individualistic  nonconformist  analytical and control-oriented. How did WEIRD
populations become so psychologically peculiar? What part did these differences play in our
history  and what do they mean for our collective identity? Joseph Henrich  who developed the
game-changing concept of WEIRD  uses leading-edge research in anthropology  psychology 
economics and evolutionary biology to explore how changing family structures  marriage
practices and religious beliefs in the Middle Ages shaped the Western mind  laying the
foundations for the world we know today. Brilliant  provocative  engaging and surprising  this
landmark study will revolutionize your understanding of who - and how - we are now. 'Phenomenal
... The only theory I am aware of that attempts to explain broad patterns of human psychology
on a global scale' Washington Post 'You will never look again in the same way at your own
seemingly universal values' Uta Frith  Professor of Cognitive Development  University College
London

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