EAN: 9780226468013

METAPHORS WE LIVE BY - GEORGE LAKOFF MARK JOHNS...

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in
language and the mind. Metaphor  the authors explain  is a fundamental mechanism of mind  one
that allows us to use what we know about our physical and social experience to provide
understanding of countless other subjects. Because such metaphors structure our most basic
understandings of our experience  they are "metaphors we live by"-metaphors that can shape our
perceptions and actions without our ever noticing them. In this updated edition of Lakoff and
Johnson's influential book  the authors supply an afterword surveying how their theory of
metaphor has developed within the cognitive sciences to become central to the contemporary
understanding of how we think and how we express our thoughts in language.

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