EAN: 9780230361645

AN INTRODUCTION TO FRANCHISING - ROBERT WEBBER ...

An Introduction to Franchising is a concise yet comprehensive guide to the world of
franchising. Looking at the field from the perspectives of the franchisor and the franchisee 
the book offers a good balance between the theories behind good franchising practise  and
hands-on practical guidance. Applied theory is evident in the broad range of real-life case
studies included in the book.With many of the world's leading companies operating franchise
models  this book will offer readers a genuine insight into the potential advantages and
disadvantages of franchising. The book also examines the financial  legal and ethical
implications of franchising  whilst anticipating future concerns and challenges for the
franchising model.An Introduction to Franchising is an essential guide for all students of
franchising  entrepreneurship and marketing. It is also a must-read for anyone wishing to start
their own franchise business.

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