EAN: 9780231180481

NARRATIVE AND NUMBERS - ASWATH DAMODARAN GEBUNDEN

How can a company that has never turned a profit have a multibillion dollar valuation? Why do
some start-ups attract large investments while others do not? Aswath Damodaran  finance
professor and experienced investor  argues that the power of story drives corporate value 
adding substance to numbers and persuading even cautious investors to take risks. In business 
there are the storytellers who spin compelling narratives and the number-crunchers who
construct meaningful models and accounts. Both are essential to success  but only by combining
the two  Damodaran argues  can a business deliver and sustain value. Through a range of case
studies  Narrative and Numbers describes how storytellers can better incorporate and narrate
numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny.
Narrative and Numbers reveals the benefits  challenges  and pitfalls of weaving narratives
around numbers and how one can best test a story's plausibility

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