EAN: 9780231193818

CREATIVE CONTROL - THE AMBIVALENCE OF WORK IN T...

Workers in cultural industries often say that the best part of their job is the opportunity for
creativity. At the same time  profit-minded managers at both traditional firms and digital
platforms exhort workers to be creative.? Even as cultural fields hold out the prospect of
meaningful employment  they are marked by heightened economic precarity. What does it mean to
be creative under contemporary capitalism? And how does the ideology of creativity explain
workers' commitment to precarious jobs? Combining vivid ethnographic detail and keen
sociological insight  Creative Control explains why cool? jobs help us understand how workers
can participate in their own exploitation.

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