EAN: 9780231194266

EXPERIENCING DESIGN - THE INNOVATORS JOURNEY - ...

Drawing on decades of researching and teaching design thinking to people not trained in design
Jeanne Liedtka  Karen Hold  and Jessica Eldridge offer a guide for how to create these deep
experiences at each stage of the design thinking journey  whether for an individual  a team  or
an organization. For each experience phase  they specify the mindset shifts and competencies
that need to be achieved  describe how different personality types experience different kinds
of journeys  and show how to fully leverage the diversity of teams. Experiencing Design
explores both the science and practicalities of design and includes two assessment instruments
for individual and organizational development.

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