EAN: 9780262036962

LEARNING FROM LAS VEGAS FACSIMILE EDITION - ROB...

A fascimile edition of the long-out-of-print large-format edition designed by design icon
Muriel Cooper. Upon its publication by the MIT Press in 1972  Learning from Las Vegas was
immediately influential and controversial. The authors made an argument that was revolutionary
for its time—that the billboards and casinos of Las Vegas were worthy of architectural
attention—and offered a challenge for contemporary architects obsessed with the heroic and
monumental. The physical book itself  designed by MIT's iconic designer Muriel Cooper  was
hailed as a masterpiece of modernist design  but the book's design struck the authors as too
monumental for a text that praised the ugly and ordinary over the heroic and monumental. The
MIT Press published a revised version in 1977—a modest paperback that the authors felt was more
in keeping with the argument of the book—and the original Cooper-designed book fell out of
print and became a highly sought-after collectors' item  it now sells for thousands of dollars
in the rare book market  while the author-redesigned paperback has remained continuously in
print at a price affordable to students. Now  decades after the original hardcover edition sold
out  the MIT Press is publishing a facsimile edition of the original large-format
Cooper-designed edition of Learning from Las Vegas  complete with translucent glassine wrap.
This edition also features a spirited preface by Denise Scott Brown  looking back on the
creation of the book and explaining her and Robert Venturi's reservations about the original
design. Learning from Las Vegas begins with the Las Vegas Strip and proceeds to Ugly and
Ordinary Architecture  or the Decorated Shed  on symbolism in architecture and the iconography
of urban sprawl. As Scott Brown says in her introduction  the book upended sacred cows ...
would not bad-mouth bad taste  and redefined architectural research.”

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