EAN: 9781989603574

SELL WITHOUT SELLING OUT - ANDY PAUL KARTONIERT...

Forget everything you learned about selling. Persuasion is not a sales skill-it's a blunt
instrument of last resort that sellers use when they don't know how to influence the choices
their buyers make. It's the weapon of choice for mindless  uninspired sellers: the sales
zombies who have stopped learning and stopped improving. Wouldn't you rather learn how to
master the art of selling in  by listening to what your buyers really want? In Sell without
Selling Out  global sales guru  top podcaster  and entrepreneur Andy Paul shows you how to take
charge of your own career without selling out to outdated  ineffective sales methods. He
reveals the four Sell In pillars that are the indispensable instruments of selling: Connection
Curiosity  Understanding  Generosity. Everything else is mostly a combination of product
features  technical specifications and pricing  which your buyers can get from the Internet.
What they seek (and deserve) can only come from you: the human seller. If you've been told you
need to be more salesy to get ahead in your career  you need this book. #DeathToSalesy

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