"If more business books were as useful concise and just plain fun to read as THE MCKINSEY WAY
the business world would be a better place." --Julie Bick best-selling author of ALL I REALLY
NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT. "Enlivened by witty anecdotes THE MCKINSEY
WAY contains valuable lessons on widely diverse topics such as marketing interviewing
team-building and brainstorming." --Paul H. Zipkin Vice-Dean The Fuqua School of Business
It's been called "a breeding ground for gurus." McKinsey & Company is the gold-standard
consulting firm whose alumni include titans such as "In Search of Excellence" author Tom Peters
Harvey Golub of American Express and Japan's Kenichi Ohmae. When Fortune 100 corporations are
stymied it's the "McKinsey-ites" whom they call for help. In THE MCKINSEY WAY former McKinsey
associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic
and helps you emulate the firm's well-honed practices in problem solving communication and
management. He shows you how McKinsey-ites think about business problems and how they work at
solving them explaining the way McKinsey approaches every aspect of a task: How McKinsey
recruits and molds its elite consultants How to "sell without selling" How to use facts
not fear them Techniques to jump-start research and make brainstorming more productive
How to build and keep a team at the top its game Powerful presentation methods including
the famous waterfall chart rarely seen outside McKinsey How to get ultimate "buy-in" to
your findings Survival tips for working in high-pressure organizations. Both a
behind-the-scenes look at one of the most admired and secretive companies in the business world
and a toolkit of problem-solving techniques without peer THE MCKINSEY WAY is fascinating
reading that empowers every business decision maker to become a better strategic player in any
organization.
