"Evans adeptly illustrates with the metaphoric marathon race that personal brands are not
determined overnight but rather are dependent on focus preparation and accurate
self-assessment." - Linda L. Neider Ph.D. Professor of Management University of Miami and
Co-Author the Authentic Leadership Inventory "In Run Your Own Race Syd Evans presents a
straight-forward simple and workable guide to standing out in your field no matter how
cluttered it might be. A must-read if you are looking to advance your career and be recognized
as a voice to be heard."- Omar A. HikalCEO The Brand CompanyCairo EgyptYour unique personal
brand is your insatiable Why. Think about why you do what you do. What motivates you? What
tasks make you feel fulfilled? Are you striving to become better? Run Your Own Race: 12 Steps
to Building Your Powerful Personal Brand equips readers with the intentional behaviors needed
to maintain a strong personal brand in a crowded marketplace. Regardless of where you are in
your career personal branding is a vital skillset to continuously hone. Run Your Own Race
utilizes well-known tools including S.M.A.R.T. goals (SMART Brand Zones) the DiSC Assessment
Tool and others to gradually move you closer to your passion and purpose. Finally Syd
challenges you to focus to the finish line on your powerful solo RACE: R= Reflect A= Actualize
C= Commit E= Evolve. Success and fulfillment will come when you present your true authentic
self to the world at all times.
