How legacy firms can combine their traditional strengths with the power of data and digital
ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain
relevant in the digital era? In The Future of Competitive Strategy strategic management expert
Mohan Subramaniam explains how firms can leverage both their traditional strengths and the
modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on
the experiences of a range of companies including Caterpillar Sleep Number and Whirlpool he
explains how firms can benefit from data's enlarged role in modern business develop digital
ecosystems tailored to their unique business needs and use new frameworks to harness the power
of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of
production and consumption ecosystems which can be used by legacy firms to unlock the value of
data at various levels-from improving operational efficiencies to creating new data-driven
services and transforming traditional products into digital platforms. He explores the ways
sensors and the Internet of Things provide new kinds of customer data presents the concept of
digital competitors-other firms that have access to similar data discusses the new digital
capabilities that firms need to develop and addresses privacy and security issues associated
with data sharing. Who needs this book? Any firm that wants to revitalize traditional business
models offer a richer customer experience and expand its competitive arena into new digital
ecosystems.
