EAN: 9780262047630

THE NEW DESIGNER - MANUEL LIMA GEBUNDEN

How to develop an ethical design practice and build a better world. The choices made by
designers have a significant effect on the world. Yet so much of the discourse on design
focuses on aesthetics rather than ethics. In The New Designer  acclaimed author Manuel Lima
aims to change this by challenging common myths and preconceptions about what comprises good
design. He argues that designers must take responsibility for the personal  societal  cultural
and environmental impact of their work  rather than simply following a standard template. As he
covers fields ranging from graphic design to industrial design to user-experience design  Lima
identifies the major steps that designers must take to be a force for good in the world. Rather
than sticking to outmoded ideas about perfectionism and individual genius  designers must work
together to tackle some of the most challenging questions of the twenty-first century. How do
you make room for humanity  with all its wondrous variations  in a society increasingly driven
by metrics  algorithms  and profit? How can ecologically responsible designers consider a
product’s entire life cycle and look well into the future? And how can designers better respond
to a community’s local needs while taking advantage of global networks? Blending approaches
derived from ethics  psychology  economics  and ecology  The New Designer is a vital 
field-changing treatise that will appeal to any reader who seeks to understand design’s massive
influence on the contemporary world.

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