One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big old’ companies for
digital success—featuring a survey of 300+ business leaders and 30+ global organizations
including Amazon Uber LEGO Toyota North America Philips and USAA. Most established
companies have deployed such digital technologies as the cloud mobile apps the internet of
things and artificial intelligence. But few established companies are designed for digital.
This book offers an essential guide for retooling organizations for digital success through 5
key building blocks: • Shared Customer Insights• Operational Backbone• Digital Platform•
Accountability Framework• External Developer Platform In the digital economy rapid pace of
change in technology capabilities and customer desires means that business strategy must be
fluid. As a result business design has become a critical management responsibility. Effective
business design enables a company to quickly pivot in response to new competitive threats and
opportunities. Most leaders today however rely on organizational structure to implement
strategy unaware that structure inhibits rather than enables agility. In companies that are
designed for digital people processes data and technology are synchronized to identify and
deliver innovative customer solutions—and redefine strategy. Digital design not strategy is
what separates winners from losers in the digital economy.Designed for Digital offers practical
advice on digital transformation with examples that include Amazon BNY Mellon DBS Bank LEGO
Philips Schneider Electric USAA and many other global organizations. Drawing on 5 years of
research and in-depth case studies the book is an essential guide for companies that want to
disrupt rather than be disrupted in the new digital landscape.
