One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big old’ companies
for digital transformation and success—with examples from 300+ business leaders and 30+
organizations including Amazon Uber LEGO and Toyota. Most established companies have
deployed such digital technologies as the cloud mobile apps the internet of things and
artificial intelligence. But few established companies are designed for digital. Full of
practical advice and real-life examples of digital transformation this book is an essential
guide for retooling organizations for digital success through 5 key building blocks: •
Shared Customer Insights • Operational Backbone • Digital Platform • Accountability
Framework • External Developer Platform In the digital economy rapid pace of change in
technology capabilities and customer desires means that business strategy must be fluid. As a
result business design has become a critical management responsibility. Effective business
design enables a company to quickly pivot in response to new competitive threats and
opportunities. Most leaders today however rely on organizational structure to implement
strategy unaware that structure inhibits rather than enables agility. In companies that are
designed for digital people processes data and technology are synchronized to identify and
deliver innovative customer solutions—and redefine strategy. Digital design not strategy is
what separates winners from losers in the digital economy. Designed for Digita l includes
case studies from Amazon BNY Mellon DBS Bank LEGO Philips Schneider Electric USAA and
many other global organizations. Drawing on 5 years of research the book is an essential guide
for companies that want to disrupt rather than be disrupted in the new digital landscape.
