9780262542777 - Management on the Cutting Edge   The Ends Game - Marco Bertini Oded Koenigsberg Kartoniert (TB)

EAN: 9780262542777

Produktdaten aktualisiert am: 05.11.2024
Hersteller: - Hersteller-ArtNr. (MPN): - ASIN: 0262542773

How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services. The seventh book in the Management on the Cutting Edge series for business professionals looking to do deliver excellent customer service while maximizing value and revenue. Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the means (their products and services) they adopt innovative revenue models to pursue ends (actual outcomes). They examine companies such as: Dollar Shave Club Rent the Runway Netflix Spotify Michelin Adobe Pearson And many more! They show that paying by the pill semester food item vehicle or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products they argue are patently inferior.

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