EAN: 9780333735824

MACMILLAN BUSINESS STRATEGIES FOR ASIA PACIFI...

This unique book stresses the importance of the Asia Pacific region in the context of the
international strategies of the firm. It argues that the crisis in Asia - while being serious -
is a temporary phenomenon only and that the need remains for Western firms to boost their
position both in Asia and against Asian competition. This requires an increased understanding
of Asian markets  Asian firms and Asian business cultures and logic. The authors advise Western
firms to approach their operations in Asia strategically  both in terms of competing for
customers and resources  as well as co-operating in joint ventures and alliances. They
encourage managers to question many of their traditional Western business assumptions and to
move towards a regional organisation and a more regional style of management.

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