EAN: 9780358645580

HOW I BUILT THIS - GUY RAZ KARTONIERT (TB)

A NEW YORK TIMES BESTSELLER WALL STREET JOURNAL #1 Best-selling Business Book Based on the
highly acclaimed NPR podcast  How I Built This with Guy Raz  this book offers priceless
insights and inspiration from the world's top entrepreneurs on how to start  launch  and build
a successful venture. Great ideas often come from a simple spark: A soccer player on the New
Zealand national team notices all the unused wool his country produces and figures out a way to
turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his
mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to
reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita
Chips). Award-winning journalist and NPR host Guy Raz has interviewed more than two-hundred
highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This
he shares tips for every entrepreneur's journey: from the early days of formulating your idea 
to raising money and recruiting employees  to fending off competitors  to finally paying
yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their
own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

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