EAN: 9780393341256

THE ART OF IMMERSION - FRANK ROSE KARTONIERT (TB)

Not long ago we were spectators  passive consumers of mass media. Now  on YouTube and blogs and
Facebook and Twitter  we are media. No longer content in our traditional role as couch potatoes
we approach television shows  movies  even advertising as invitations to participate-as
experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are
reshaping media for a two-way world  changing how we play  how we communicate  and how we
think.

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