EAN: 9780393866971

STRENGTH IN NUMBERS - G ELLIOTT MORRIS GEBUNDEN

After the 2016 and 2020 elections  harsh critiques of polling were blasted everywhere: in news
headlines  on social media and among colleagues and friends. But this rush to declare polling
irrelevant is misguided-and dangerous. In Strength in Numbers  data journalist G. Elliott
Morris urges readers to recognise how polling shapes and sustains democracy. He illuminates how
public opinion polls provide a voice for citizens and influence such crucial matters as a
party's selection of presidential candidates. He guides readers through a vibrant history of
polling to provide insider context  explains how polls have been misused and misinterpreted and
demonstrates how we have underestimated their potential impact. He also candidly acknowledges
where polls have fallen short and charts a path for the industry's future where it can truly
work for the people. Persuasively argued and deeply researched  Strength in Numbers implores
all those who believe in democracy not to give up on polls  but to fully understand them.

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