EAN: 9780552175364

BLACK AND WHITE THINKING - KEVIN DUTTON KARTONI...

A Malcolm Gladwell  Susan Cain  Daniel Pink and Adam Grant NEXT BIG IDEA book club read about
how to avoid the pitfalls of too little  and too much  complexity. 'Essential insights into the
character of human choice and decision-making.' ROBERT CIALDINI  bestselling author of
Influence ________ In this groundbreaking exploration of how our brains work  psychologist
Professor Kevin Dutton explains that by understanding the nature of our hardwired black and
white thinking we are better equipped to negotiate life's grey zones and make subtler and
smarter decisions. Our brains are hardwired to sort  categorize and draw lines. It's how we
navigate the kaleidoscope of everyday information. Yet imagine failing an exam by a mere 1 per
cent. Or being caught speeding at just 1 mph over the speed limit. We have to draw the line
somewhere  we say. But lines can be unhelpful or even dangerous when drawn where they aren't
wanted  or in too thick a hand. By thinking in terms of ' 'them' or 'us' and 'this' or 'that'
we isolate ourselves from ideas we don't agree with and people who are not the same as us. We
fail to listen to the other side of the argument and beliefs become polarized. Intolerance and
extremism flourish. The human race has survived by making binary decisions  but such thinking
might also destroy us. We may be programmed to think in black and white but rainbow thinking is
the key to our cognitive future. __________ 'Fascinating  important and entirely convincing.'
SIR PHILIP PULLMAN

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