As a young man Ed Catmull had a dream: to make the world's first computer-animated movie. He
nurtured that dream first as a Ph.D. student at the University of Utah where many computer
science pioneers got their start and then forged an early partnership with George Lucas that
led indirectly to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years
later and against all odds Toy Story was released changing animation forever. Since then
Pixar has dominated the world of animation producing such beloved films as Monsters Inc.
Finding Nemo The Incredibles Up and WALL-E which have gone on to set box-office records and
garner twenty-seven Academy Awards. The joyousness of the storytelling the inventive plots
the emotional authenticity: In some ways Pixar movies are an object lesson in what creativity
really is. Now in this book Catmull reveals the ideals and techniques honed over years that
have made Pixar so widely admired-and so profitable. Creativity Inc. is a book for managers
who want to lead their employees to new heights a manual for anyone who strives for
originality and the first-ever all-access trip into the nerve center of Pixar Animation
Studios-into the story meetings the postmortems and the 'Braintrust' sessions where art is
born. It is at heart a book about how to build and sustain a creative culture-but it is also
as Pixar co-founder and president Ed Catmull writes 'an expression of the ideas that I believe
make the best in us possible.'
