Disruptive forces have rewritten the rules of business. In an age of continuous change the
strength and authenticity of brands has become more important than ever. The organizations that
can master their brand experience are able to survive disruption by disrupting themselves
companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is
a practical guide demonstrating how to harness change to power your brand's survival and
ensure growth in a transforming world. It will help ambitious courageous and aspirational
organizations to define their compelling brand strategies design powerful brand experiences
and innovate new brand-led products and services. Disruptive Branding tells the stories of
businesses that have succeeded in managing the forces of disruption. From Nintendo fighting off
its competition by re-imagining gaming to Airbnb redefining what it means to travel modern
day brands are thinking faster and smarter than ever before. This book identifies the
strategies and designs that some of the world's most successful brands use to stay one step
ahead of the curve. It is an invaluable resource for brands working to withstand disruption -
or even become disruptors themselves.
