EAN: 9780749497033

THE TESLA WAY - MICHAEL VALENTIN TASCHENBUCH

Tesla disrupts the automotive industry by creating many innovative pieces that fit together.
Its marketing  production  sales and technology strategies are all notably different from its
competitors. The Tesla Way is an elongated case study looking at Tesla's business model and how
this can be applied to existing manufacturing and production strategies in other companies. The
author also includes case studies from Michelin  Mass and other consumer goods manufacturing
companies. The Tesla Way will look at the origins of Tesla  its journey to success  new
business models and what will come next. The author includes a mixture of the theory behind the
Tesla business model and its applications  examining the combination between the manufacturing
world and the digital world. He has also interviewed a cross-section of Tesla's current
employees in both the USA and France. At the end of each chapter an interview with a CEO or top
manager of an industrial firm is featured: among others  the stories of Luxor Lighting 
ThyssenKrupp  Bosch or Kimberley Clarke. There are also insightful questions for managers.
Online supporting resources include sample templates for analyzing efficiency of processes on
the factory floor.

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