In this trailblazing reference distinguished professor and seasoned brand strategist Mark
Kingsley expertly guides you through the complexities of AI in branding. Brands in the Age of
AI is a timely survey of how artificial intelligence is revolutionizing branding consumer
engagement and loyalty. Through thought-provoking discussions Kingsley reveals how AI-powered
personalization automation and data analytics are reshaping the way brands connect with
consumers. With AI brands can now predict preferences respond in real-time and deliver
highly tailored experiences but Kingsley also raises crucial questions about the ethical use
of AI and maintaining authentic consumer relationships in a technology-driven world. Whether
you are a marketer business leader or branding professional Kingsley’s expertise in digital
transformation provides the roadmap you need for integrating AI into branding while keeping the
consumer at the center of each decision. Inside you will find: Wide-ranging analysis of AI’s
role in branding: Understand how AI technology enables personalization responsiveness and
predictive branding. Discussion on the effects of AI use: Consider possible results from the
effect of AI on the interplay between brands people and digital agents. Real-world examples:
Learn from brands located across the spectrum of AI-powered branding strategies. With Brands
in the Age of AI gain valuable insights into the future of branding to help businesses remain
competitive and consumer-centered in an increasingly AI-driven marketplace. The School of
Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible
exploration of branding as both an art and a science highlighting the multidisciplinary
approach that defines the program. This series brings together the insights and expertise of
leading practitioners scholars and students in the field of branding providing a
comprehensive overview of the latest theories strategies and practices. Each book in the
series focuses on a unique aspect of branding from cultural and social influences to
technological advancements and market trends reflecting the innovative spirit of the SVA’s
Masters in Branding program. By showcasing a diverse range of perspectives and case studies
the series aims to inspire readers to think critically and creatively about the role of
branding in shaping consumer perceptions and experiences. Also available from the series: The
Meaning of Branded Objects and A History of Brands .
