Kidworld contributes to an emerging field of childhood studies that challenges disciplinary
boundaries in such fields as early childhood education and developmental psychology which are
limited in their beliefs and relationships with younger human beings. One role of childhood
studies is to recognize the historical- political- and even power-oriented contexts that
construct childhood giving voice to issues that have been previously ignored and disqualified.
The authors of Kidworld employ their own diverse global perspectives to reveal the existence
of and problems with globalization and marketing of the universal modernist child. Such
questions as the following are addressed: How are market-driven motives influencing the lives
of (poor) children? How does the political climate of a nation affect children's cultural
linguistic and educational rights? Can more just representation for children be accomplished?
