This book argues that Conservatism has made good use of branding in its move from the fringes
to the center of American political life. Conservatives have built a unique brand around their
candidates their movement and their issues that has facilitated their ability to win
elections and implement public policies. Branding has been one of the major tools through which
Conservatives have built an enduring movement over the last several decades and a tool through
which their movement has become very resilient. This book is ideal for use in classes on
American politics campaigns and elections media and politics political marketing and
consumer marketing.
