EAN: 9780857088253

OVERSUBSCRIBED - DANIEL PRIESTLEY KARTONIERT (TB)

Learn how to get your business oversubscribed in a crowded marketplace to make your business
stand out and get people lining up to do business with you  Are you constantly chasing
customers? Why does it seem like some businesses have their customers begging to purchase their
goods or services? Think about it for a moment. When a new iPhone is released  why do customers
camp overnight to be the first through the door? In cities with thousands of great restaurants
why do some restaurants require reservations months in advance? Why is it that some consultants
accountants  lawyers and healthcare professionals can charge exponentially more than others? In
the modern marketplace  consumer options are virtually endless  intense competition is rife and
so much is given away for free online. Often businesses are left scrambling to attract enough
customers to make a small profit. Yet the opposite is true for a small number of businesses
that do things differently--customers chase them. They have buyers who gladly queue up  pay
more  and eagerly wait for the chance to hand over their money for the next thing. How do these
businesses do it? More importantly  how can you become one of them?  Oversubscribed is the
guide to transforming your business into one which customers fight over! Author Daniel
Priestley  a successful entrepreneur who has built and sold businesses around the world  shares
proven  real-world methods that will not only grab customers' attention  but will also have
them lining up to buy from you. This invaluable guide will teach you how to drive demand for
your products or services far beyond supply and will dramatically increase the success of your
business. Now in its second edition  this updated version offers new insights and motivating
examples that are right for the 2020s. This book will show you: * The principles and
philosophies Oversubscribed businesses live by that are often the opposite of what most
businesses do * Specific steps for getting into the mind of your customer so they only want to
buy from your business * How to structure campaigns and product launches that systematically
get your business Oversubscribed * How to implement a process of signalling to market  and
collect signals back from market to build up desire and demand for your products and services 
The new edition of Oversubscribed: How to get people lining up to do business with you is a
must-read for entrepreneurs  marketers  business leaders and owners  team managers  and
business students.

Aktuelle Preise zur EAN 9780857088253

Produktinformationen zur 9780857088253