Learn how to get your business oversubscribed in a crowded marketplace to make your business
stand out and get people lining up to do business with you Are you constantly chasing
customers? Why does it seem like some businesses have their customers begging to purchase their
goods or services? Think about it for a moment. When a new iPhone is released why do customers
camp overnight to be the first through the door? In cities with thousands of great restaurants
why do some restaurants require reservations months in advance? Why is it that some consultants
accountants lawyers and healthcare professionals can charge exponentially more than others? In
the modern marketplace consumer options are virtually endless intense competition is rife and
so much is given away for free online. Often businesses are left scrambling to attract enough
customers to make a small profit. Yet the opposite is true for a small number of businesses
that do things differently--customers chase them. They have buyers who gladly queue up pay
more and eagerly wait for the chance to hand over their money for the next thing. How do these
businesses do it? More importantly how can you become one of them? Oversubscribed is the guide
to transforming your business into one which customers fight over! Author Daniel Priestley a
successful entrepreneur who has built and sold businesses around the world shares proven
real-world methods that will not only grab customers' attention but will also have them lining
up to buy from you. This invaluable guide will teach you how to drive demand for your products
or services far beyond supply and will dramatically increase the success of your business. Now
in its second edition this updated version offers new insights and motivating examples that
are right for the 2020s. This book will show you: * The principles and philosophies
Oversubscribed businesses live by that are often the opposite of what most businesses do *
Specific steps for getting into the mind of your customer so they only want to buy from your
business * How to structure campaigns and product launches that systematically get your
business Oversubscribed * How to implement a process of signalling to market and collect
signals back from market to build up desire and demand for your products and services The new
edition of Oversubscribed: How to get people lining up to do business with you is a must-read
for entrepreneurs marketers business leaders and owners team managers and business
students.
