E-Myth 'e- 'mith n 1: the entrepreneurial myth: the myth that most people who start small
businesses are entrepreneurs 2: the fatal assumption that an individual who understands the
technical work of a business can successfully run a business that does that technical work
Voted #1 business book by Inc. 500 CEOs. An instant classic this revised and updated edition
of the phenomenal bestseller dispels the myths about starting your own business. Small business
consultant and author Michael E. Gerber with sharp insight gained from years of experience
points out how common assumptions expectations and even technical expertise can get in the
way of running a successful business. Gerber walks you through the steps in the life of a
business?from entrepreneurial infancy through adolescent growing pains to the mature
entrepreneurial perspective: the guiding light of all businesses that succeed?and shows how to
apply the lessons of franchising to any business whether or not it is a franchise. Most
importantly Gerber draws the vital often overlooked distinction between working on your
business and working in your business. The E-Myth Revisited will help you grow your business in
a productive assured way.
