Learn how to get started with Futures Thinking. With this practical guide Phil Balagtas
founder of the Design Futures Initiative and the global Speculative Futures network shows you
how designers and futurists have made futures work at companies such as Atari IBM Apple
Disney Autodesk Lufthansa and McKinsey & Company. This book demystifies the process of
Futures Thinking into a language that's practical and useful for both designers and
strategists. You'll learn about Strategic Foresight for using ideas about the future to
anticipate and prepare for change explore Speculative Design to deal with the relationship
between science technology and humans and Design Fiction to explore and critique possible
futures. Balagtas also shares stories from his journey to build a global community and
describes how he works with clients to reshape the futures vocabulary. With this guide you'll
learn how to: Prepare your client team and or audience for futures Facilitate and work with
the fundamental methods and frameworks Gain advocacy and support within your organization
Provide measurable value from the process and outcomes Build a futures culture and team Sustain
a culture and support system beyond projects
