The classic survey design reference updated for the digital age For over two decades
Dillman's classic text on survey design has aided both students and professionals in
effectively planning and conducting mail telephone and more recently Internet surveys. The
new edition is thoroughly updated and revised and covers all aspects of survey research. It
features expanded coverage of mobile phones tablets and the use of do-it-yourself surveys
and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable
resource is crucial for any researcher seeking to increase response rates and obtain
high-quality feedback from survey questions. Consistent with current emphasis on the visual and
aural the new edition is complemented by copious examples within the text and accompanying
website. This heavily revised Fourth Edition includes: * Strategies and tactics for determining
the needs of a given survey how to design it and how to effectively administer it * How and
when to use mail telephone and Internet surveys to maximum advantage * Proven techniques to
increase response rates * Guidance on how to obtain high-quality feedback from mail electronic
and other self-administered surveys * Direction on how to construct effective questionnaires
including considerations of layout * The effects of sponsorship on the response rates of
surveys * Use of capabilities provided by newly mass-used media: interactivity presentation of
aural and visual stimuli. * The Fourth Edition reintroduces the telephone--including
coordinating land and mobile. Grounded in the best research the book offers practical how-to
guidelines and detailed examples for practitioners and students alike.
