EAN: 9781119115892

AN INTRODUCTION TO BANKING - MOORAD CHOUDHRY KA...

A practical primer to the modern banking operation Introduction to Banking  Second Edition is a
comprehensive and jargon-free guide to the banking operation. Written at the foundational level
this book provides a broad overview of banking to give you an all-around understanding that
allows you to put your specialty work into context within the larger picture of your
organization. With a specific focus on risk components  this second edition covers all key
elements with new chapters on reputational risk  credit risk  stress testing and customer
service  including an updated chapter on sustainability. Practical material includes important
topics such as the yield curve  trading and hedging  asset liability management  loan
origination  product marketing  reputational risk and regulatory capital. This book gives you
the context you need to understand how modern banks are run  and the key points operation at
all levels. * Learn the critical elements of a well-structured banking operation * Examine the
risk components inherent in banking * Understand operational topics including sustainability
and stress testing * Explore service-end areas including product marketing and customer service
Banks continue to be the heart of the modern economy  despite the global financial crisis
--they have however become more complex. Multiple layers and a myriad of functions contribute
to the running of today's banks  and it's critical for new and aspiring bankers to understand
the full breadth of the operation and where their work fits in. Introduction to Banking  Second
Edition provides an accessible yet complete primer  with emphasis on the areas that have become
central to sustainable banking operation.

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