This book stitches together a complete design journey from beginning to end in a way that
you've likely never seen before guiding readers (you) step-by-step in a practical way from the
initial spark of an idea all the way to scaling it into a better business. Design a Better
Business includes a comprehensive set of tools (over 20 total!) and skills that will help you
harness opportunity from uncertainty by building the right team(s) and balancing your point of
view against new findings from the outside world. This book also features over 50 case studies
and real life examples from large corporations such as ING Bank Audi Autodesk and Toyota
Financial Services to small startups incubators and social impact organizations providing a
behind the scenes look at the best practices and pitfalls to avoid. Also included are personal
insights from thought leaders such as Steve Blank on innovation Alex Osterwalder on business
models Nancy Duarte on storytelling and Rob Fitzpatrick on questioning among others.
