EAN: 9781119341208

MARKETING 40 - PHILIP KOTLER HERMAWAN KARTAJAYA...

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional
to Digital is the much-needed handbook for next-generation marketing. Written by the world's
leading marketing authorities  this book helps you navigate the increasingly connected world
and changing consumer landscape to reach more customers  more effectively. Today's customers
have less time and attention to devote to your brand--and they are surrounded by alternatives
every step of the way. You need to stand up  get their attention  and deliver the message they
want to hear. This book examines the marketplace's shifting power dynamics  the paradoxes
wrought by connectivity  and the increasing sub-culture splintering that will shape tomorrow's
consumer  this foundation shows why Marketing 4.0 is becoming imperative for productivity  and
this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the
shifting consumer mood to reach more customers and engage them more fully than ever before.
Exploit the changes that are tripping up traditional approaches  and make them an integral part
of your methodology. This book gives you the world-class insight you need to make it happen. *
Discover the new rules of marketing * Stand out and create WOW moments * Build a loyal and
vocal customer base * Learn who will shape the future of customer choice Every few years brings
a new marketing movement  but experienced marketers know that this time its different  it's not
just the rules that have changed  it's the customers themselves. Marketing 4.0 provides a solid
framework based on a real-world vision of the consumer as they are today  and as they will be
tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever
before.

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