EAN: 9781119668510

MARKETING 50 - PHILIP KOTLER HERMAWAN KARTAJAYA...

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0  the
celebrated promoter of the Four P's of Marketing  Philip Kotler  explains how marketers can use
technology to address customers' needs and make a difference in the world. In a new age when
marketers are struggling with the digital transformation of business and the changing behavior
of customers  this book provides marketers with a way to integrate technological and business
model evolution with the dramatic shifts in consumer behavior that have happened in the last
decade. Following the pattern presented in his bestselling Marketing X.0 series  Philip Kotler
covers the crucial topics necessary to understand modern marketing  including: * Artificial
Intelligence for marketing automation * Agile marketing * Segments of one marketing *
Contextual technology * Facial recognition and voice tech for marketing * The future of
Customer Experience (CX) * Transmedia storytelling * The Whatever-Whenever-Wherever service
delivery * Everything-As-A-Service business model * Internet of Things and blockchain for
marketing * Virtual and augmented reality marketing * Corporate activism Perfect for
traditional and digital marketers  as well as students and teachers of marketing and business 
Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique
insights.

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