EAN: 9781119690351

THE FOUR STEPS TO THE EPIPHANY - STEVE BLANK GE...

The bestselling classic that launched 10 000 startups and new corporate ventures - The Four
Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the
first book to offer that startups are not smaller versions of large companies and that new
ventures are different than existing ones. Startups search for business models while existing
companies execute them. The book offers the practical and proven four-step Customer Development
process for search and offers insight into what makes some startups successful and leaves
others selling off their furniture. Rather than blindly execute a plan  The Four Steps helps
uncover flaws in product and business plans and correct them before they become costly. Rapid
iteration  customer feedback  testing your assumptions are all explained in this book. Packed
with concrete examples of what to do  how to do it and when to do it  the book will leave you
with new skills to organize sales  marketing and your business for success. If your
organization is starting a new venture  and you're thinking how to successfully organize sales
marketing and business development you need The Four Steps to the Epiphany. Essential reading
for anyone starting something new. The Four Steps to the Epiphany was originally published by
K&S Ranch Publishing Inc. and is now available from Wiley. The cover  design  and content are
the same as the prior release and should not be considered a new or updated product.

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