In the ten years since it was published we've seen the following developments which
dramatically impact consultants starting in the profession or veterans in the profession: *
Remote means of delivering services from workshops to facilitation from strategy to M&A work.
* A waning of the power and repute of huge firms because of their cost and ponderous work
methods and a reception of less expensive quicker small firms and solo practitioners. The
mammals are scurrying amidst the dying dinosaurs. * A globalization of economy (that will
resume post-pandemic) making exported knowledge a key contributor to income (if it were
considered formally as an export it would seriously shift the trade imbalance). * The emergence
of an African middle class the decline of ancient dictators and the growth of a huge
potential marketplace in most countries on that continent. * The growing abandonment of career
and reliance on large companies and the inclination to forge one's own security and focus
instead on a calling. * Advanced technology that effectually replaces meetings and keynote
speeches delivered in person with Zoom and livestream broadcasting of high quality. *
Tele-health demonstrating that tele-consulting is feasible and acceptable. Even therapy is
being done this way today. * A strong move from project work to advisory work which is as
strong a shift as 30 years ago when I pioneered a shift from hourly billing to value-based
fees. * A huge change in social mores that include social consciousness racial justice and
embrace of varying life styles. These are especially important in future strategy. Thus the
second edition will provide specific approaches and techniques to master these elements
including new and original intellectual property such as: * How to use volatility and
disruption as offensive weapons. * How to market remotely. * How to create global not just
domestic brands. * How to avoid hidden biases. * How to create six-figure projects six-figure
retainers and 7-figure incomes while reducing labor intensity. * Why age gender background
and even length of education aren't important factors in forging relationships. * The buyers of
a new generation (based on my global consulting and coaching practice). * How to create a
strong brand drawing people to you reducing marketing costs and allowing for higher fees. *
The latest implementation techniques for example teambuilding is an odd concept when most
companies have committees. The book will have an electronic appendix permitting ongoing
updates and allowing immediate adjustments to the times.
